Since its debut in 2007, Fitflop has been a pioneer of change. At that time, it was believed that a shoe could not be both beautiful and comfortable, especially after wearing it for hours. We responded with a sandal that could combine style and science, and we continue to dream, innovate, and challenge conventions. Our mission is to help you live life to the fullest by creating wellness products designed to interact with your body so that you can move better and feel good.
